Monday, May 23, 2016

Why is word of mouth more effective?

Not surprisingly, we trust our friends more than we trust ads. Ads always say the product is great. Our friends, however, will tell it to us straight. They’ll tell us if the product is good, or bad, and as a result we’re more likely to believe their recommendation.

In an Osteria you can eat good simple food, listen to italian music, chat, close business deals, or simply comfort yourself over a quarter liter of wine.

Advertising and word of mouth can also work together. Ads remind people about the brand which encourages them to talk about it. Someone hears about a product from a colleague and then sees an ad which seals the deal. The two can act as complements rather than as substitutes.

Many recommendations still happen offline, with people sharing their experiences with friends over the phone or face-to-face. Small businesses have a huge advantage over large companies in word-of-mouth marketing because the distance between company owner and customers is much closer. It’s easier to customize offers, to give personal attention, and these are things that tend to raise the level of satisfaction that the customers have and their willingness to advocate "on behalf of the businesses."

“Word-of-mouth doesn’t cost a dime.”
“Word-of-mouth brings in customers.”
“Word-of-mouth is the only advertising that we get feedback on.”

There is, however, one instance where word-of-mouth advertising travels faster than the speed of light: when it’s negative word-of-mouth. If your customer didn’t like the experience with you, rest assured they will tell at least 20 of their best friends about you.

Our new formula:

Leave the phone in your pocket, make big plans, but live without being asked, have confidence in your Chef.

Our rice balls are prepared with rice whose round shape contains a filling, usually with cheese and sauce, and then fried to be served hot.